First I have to say that it took us almost 2 years of constant looking until we finally found Muath. That is because we weren’t looking for just designs or brand communication that looked good but more importantly we wanted our communication to speak to the hearts of our audience. Then Muath comes along and introduces us to his unique way of telling stories through design, stories where every element is thought out in a way that allows the viewer to experience something unspoken but rather felt. Muath is not just a designer, he is a story teller who continues to fascinate us with the beautiful way he views the world. It is an absolute pleasure working with him and experiencing his unique way of drafting out the designing process in accordance with our business objectives and most importantly the emotional value that we would like our brand to reflect. He has been a core pillar in the success of our business and we are beyond grateful for the enjoyable working experience we continue to have with him.

خلق عالم الحكمة مع معاذ كان رحلة إبداعية أشبه بالسحر. كل مرحلة بالعمل هي عبارة عن طبقة جديدة تُكشف شيئًا فشيئًا، ليستلهم معاذ ويحوّل الأفكار اللاملموسة إلى عناصر حيّة ومخلوقات تنبض بالحضور، العمل مع معاذ لا يشبه العمل التقليدي، بل هو رحلة ممتعة لفهم العوالم الداخلية وتجسيدها بأجمل صورة في العالم الخارجي. لطالما قلت: معاذ ليس مجرد مصمم، بل هو صانع عوالم نادرة. كل تفصيلة يضعها—لون، رمز، أو عنصر—تحكي قصتها الخاصة، لكنها في النهاية تنسج معًا لوحة واحدة متكاملة تنبض بالحياة.